BACKGROUND
Dr. Violeta, a dentist in Luxembourg, recently embarked on an exciting new venture by opening her own aesthetic clinic. With a strong background in dentistry, she was eager to expand her services and introduce innovative treatments to her patients. As part of her clinic’s offerings, Dr. Violeta invested in an Emerald Laser device, a cutting-edge technology known for its effectiveness in fat-loss.
However, Dr. Violeta faced a new challenge: attracting patients to her aesthetic clinic. Marketing and patient acquisition strategies were new to her, leaving her uncertain about the best approaches to draw in new clients for her expanded range of services.
THE PROCESS
We conducted a full marketing strategy call to dive deep into their clinic and the best way to generate new Emerald Laser bookings. We discovered some key areas that we could focus on to ensure the best ROI from her paid advertising.
At the clinic, we didn’t want to run any offers or do anything to cheapen this new brand. All of our adverts were tailored to attract, educate and guide readers down a sales funnel in order to maximise conversions. The goal with this campaign wasn’t just to get leads, but paid bookings in advance for the Emerald Laser treatment.
We achieved this through our Omnipresent Marketing solution, which facilitated the clinic in reaching potential patients through multiple touchpoints without appearing overly salesy. This integrated approach included a mix of digital advertising, social media engagement, email marketing, and content marketing, ensuring that the clinic’s message was consistently reinforced across all channels.
By employing this strategy, we were able to maximise conversions and drive substantial growth in bookings for the Emerald Laser treatment, ensuring a strong ROI and enhancing the clinic’s brand presence.
THE RESULTS
Within 48 hours of launching the campaign, VO Aesthetics secured their first Emerald Laser booking. This immediate success highlighted the clinic’s strong market appeal and effective marketing strategies. Recognising the potential for further growth, VO Aesthetics quickly launched a new location in a prime area, attracting a wider clientele and providing more convenient access for customers.
In addition to expanding their physical presence, VO Aesthetics invested in advanced clinical devices to broaden their treatment range. These new devices allow the clinic to offer the latest and most effective aesthetic treatments, meeting the diverse needs of their clients. This investment ensures they remain at the forefront of the industry, providing top-tier services.
We have been collaborating with VO Aesthetics for the past five months, offering comprehensive support in marketing, operations, and strategic planning. Our efforts have significantly contributed to their impressive growth, with sales increasing weekly. The partnership between our team and VO Aesthetics has been instrumental in their ongoing success, and we remain committed to supporting their future goals.
