Background
Pure Perfection Clinic is an award-winning aesthetics practice in Wrexham with a reputation for high-end treatments and clinical excellence. Despite their credentials, the clinic struggled to translate expertise into consistent patient growth.
The issue?
They had tried multiple marketing agencies, spent heavily on ads, and followed advice that didn’t reflect their brand. Results were disappointing, trust in marketing eroded, and they were left questioning whether any strategy could actually deliver.
The Core Challenges
We identified four key problems:
Low ROI from Past Marketing: Previous campaigns brought in little to no measurable results. Budget was being spent, but there was no clarity on what was working—if anything.
Flat New Patient Numbers: Despite offering standout services, patient acquisition had stalled. The clinic wasn’t reaching the people most likely to benefit from their treatments.
Weak Digital Visibility: Their messaging didn’t reflect the premium service they delivered. Social media, ads, and the website weren’t communicating value or building trust.
Frustration with Agencies: They felt unheard, stuck in cycles of generic marketing plans and minimal transparency. It wasn’t about spending more—it was about doing things smarter.
Our Approach: Audit, Plan, Execute.
We began with a 360° marketing audit. We reviewed every asset, channel, and campaign—from Meta ads to landing pages.
We then built a plan around our proven three-stage structure:
1. Awareness Goal: Get in front of the right audience. We refined targeting, improved ad visuals and copy, and cleaned up their online presence. The goal wasn’t just visibility—it was qualified visibility. The people seeing their ads had to care.
2. Education Goal: Build trust before they ever walk in. We developed educational and social proof content: Videos from the clinic team FAQs answering patient objections Before-and-after showcases Testimonials and review highlights This content helped potential patients feel confident, informed, and reassured.
3. Conversion Goal: Turn attention into bookings. We simplified the enquiry process, streamlined how leads were handled, and layered in retargeting ads for those who didn’t book right away. We gave the team scripts and automation tools so no lead slipped through the cracks.
The Results?
Ad Spend: £943
Enquiries Generated: 121 pre-qualified leads
Revenue Collected: £15,000 (tracked cash)
ROI: 15x
Repeat Visits: Many patients are now returning for additional treatments, increasing their lifetime value
This wasn’t just a quick win—it laid the foundation for predictable, compounding growth.
Client Takeaway “We finally feel like someone understands how to grow our clinic. The quality of patients coming through is exactly who we want. And they’re sticking around.”
