Hey everyone! I’m Richard Gibbons from Boost My Customers and this short video I’m going to show you the difference between Organic postings and Paid Advertising on social media and which one is the best for your clinic and your business.
Now Organic Postings is really anything you post on social media without putting a budget or money behind it. So the people who see this would be people who have liked your page or people who have interacted with your page. But the main thing is organic reach, a reach you don’t pay for has plummeted now and around only 6.7% of your page likes or page followers will actually see your content online on Facebook and this is really really bad. Whereas with paid advertising, you can target your dream customers every single day and generate bookings on demand. The reason for this is Facebook and Instagram advertising, you can target as specific as you want. So you can target people interested in laser hair removal, who live within a 2 mile radius of your clinic, who earn over 100,000 pounds and are currently in the market for it and any other demographic or specific that you think your dream customer will have.
Paid advertising is how we’re able to triple clinic bookings in as little as 6 weeks. We don’t have to rely on our organic reach or for Facebook to put our content out for our page followers. We want brand new clients and customers for our businesses and paid social is the best way to do that.
If you’d like any more information about how we’re doing this for businesses and clinics then send me a message today. I’d love to talk with you on the phone about how we’re actually doing this and how we’re able to get incredible results!
Once again, I’m Richard Gibbons from Boost My Customers. I hope you have a great day.