Bearsden Beauty – 84 Paying Clients In 30 Days!
Meet Shirley – The owner of Bearsden Beauty based in Glasgow, Scotland.
Bearsden Beauty is a bespoke salon that provides top-end treatments with a personal touch. They had incredible therapists and treatments but lacked a scalable way to grow their client base!
We approached Shirley and had an initial Strategy Call to see how her salon was doing. We discovered that although she was busy, she needed more new clients for her latest treatment, GeneO+ Super Facial. The machine cost a lot of money and needed to pay for itself!
After looking through her current marketing efforts, we found a gap in the market and started to position Bearden Beauty in the perfect way to attract her DREAM clients!
We set up our system to only target her DREAM clients. They fit these specific criteria:
- Aged 35-55
- Live within a 20 minute drive
- Have disposable income
- Interested in ‘Beauty’ and ‘Self Care’
After we had the targeting sorted on the advertising, we trained Shirley’s team on the best way to follow-up with the enquiries and gave them our best converting sales script!
After launching our ‘Aesthetic Client Engine’, Shirley was able to generate 80+ paying clients for her GeneO+ 4 in 1 Super Facial. Her diary was fully booked and she was able to retain most of the clients on long-term skincare packages!
Fast forward to today, we’re still working closely with Shirley to keep increasing her brand online and ensure that her bookings are filled with new local clients.